Advertising Sitemap - Page 1 2016-09-26

Advertising Advice Inspired by the Box
Television has a huge impact on all of us. Whether we are producing commercials that go on it, or are hooked on the latest scripted dramas and realty shows, the TV is one of the largest sources of entertainment and chat.

Advertising Agency Creative Director Career Profile
Creative Directors aren't born overnight. It takes a long career in advertising to become a successful CD. See if this career path is right for you.

What Is Public Service Advertising? (PSA)
If it's a charity, a message about health or safety, or a topic concerning the general public, then it's most likely a PSA or Public Service Advertising.

Five Steps For Taking Your Product To Market
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how.

Is It a Good Strategy to Call Out Your Competitors?
Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.

Exercises to Get the Wheels Turning (Again)
There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat.

A Brief History of Steve Jobs and Apple
A pioneer, entrepreneur and one of the best advertising clients ever, Steve Jobs had a career (which ended way too soon) that anyone would envy.

Keurig, I Warned You About Your DRM Coffee Cups!
Tweets and Facebook posts are decrying the new Keurig machine. And the reviews on Amazon.com are brutal. Once a place where Keurig enjoyed great success, the customers are biting back.

Cheap and Effective Advertising for Your Small Business
Discover the low cost advertising options that will help you get the most out of your advertising budget.

Ad Agency Names Then and Now
In an industry that champions its creativity, advertising is home to some of the most boring agency names ever. But that's changing...

7 Ways to Kick-Start a Freelance Copywriting Career
You've made the decision to become a freelance copywriter but you're not sure what to do next. These 7 tips show you how to start the right way.

Five Keys to Radio Advertising Success
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.

The Power of Failure and the Success It Can Bring
FAIL and HARDER. Two words that, when placed together, create an idea much bigger than themselves. And with failure comes great success.

How To Create a Flyer That Gets Results
When you need to advertise something quickly, but don't have a big budget, a flyer is an effective tool. Learn how to create a good one.

How to Write Subheads for Advertisements
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention.

Learn How To Make Money With Google Ads
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?

What Education Do You Need for an Advertising Career?
What kind of educational background do you need to work in advertising, and how they you get started? Find the answers.

How Advertising Has Saved Lives
Advertising can save lives. It does save lives. And it plays an important role in the service of the community.

Getting the Most Out of Your Internship
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.

How To Make the Most of Your Internship
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How To Make the Most of Your Internship
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As Playboy Dumps The Nudes, Will Ad Dollars Flood In?
Playboy is making a huge shift, removing nudes from the pages of its publications. Will this move bring new advertisers, and revenue, to the iconic magazine?

Your Biggest Advertising Gripes
The result are in. You have spoken. Your top ten complaints about advertising are revealed. Is your biggest gripe on the list?

Use Spec Work To Grab The Spotlight
If you are in the creative side of the advertising industry (and even if you’re not), spec work is a fantastic way to get yourself noticed.

How To Spot Junk Mail Without Even Opening The Envelope
It’s becoming more difficult to separate important mail from junk mail. Here are the signs to look for on the envelope that lets you know it's a piece of junk.

What Are Creatives Really Saying In Meetings?
Here are 15 of the top phrases that advertising agency creatives use, and what they actually mean.

Six Things From Commercials That NEVER Happen In Real Life
When commercials pretend to be real life, and it looks like anything but reality, it gets annoying fast. Here are six of the worst offenders.

A Memorable Ad Can Do More Harm Than Good
When an ad grinds its way into your brain through repetition, it’s annoying. When an ad for a charity does it, it’s even worse.

Likelihood of Honesty in Advertising
What if there were 100% Honesty in advertising? If we're honest with ourselves as advertisers, we'd be setting ourselves an impossible task.

Remembering The Great David Bowie
Here are five times David Bowie lent his particular brand of style and sophistication to the advertising industry.

Don’t Miss Out On These 10 Valuable Online Resources
Here’s a list of 10 websites that you should check out daily, be it through bookmarking or your RSS feed, that will help inspire you and your peers.

The Latest 5 Apps That Everyone Will Be Using
So many new apps were revealed at SXSW 2015, and the following five could very well become the next Instagram or Snapchat this year.

April Fools’ Day Hoaxes of 2015
In 2015, April Fools’ Day had some of the usual contenders in the mix, like Google and Oreo, and some that made us all sit up and take notice. Here are some of the best.

Q&A With Howard Ibach - The Creative Brief Whisperer
After the success of his book “How To Write An Inspired Creative Brief,” published in 2009, Howard Ibach is set to launch the 2nd Edition this June.

Mother Hires Michael Wall as New Global CEO
Mother has announced that Michael Wall, a legend in the advertising business, is now Global CEO and partner.

Movie Review: Syrup
Syrup delves into this soulless world of pointless products and empty suits. But unlike the cult Max Barry novel from 2000, this screen adaptation misses the mark.

When Snapple Got Sexy
What happened a popular soft drink crossed a banana with an apple? It wasn't a bad joke. It was Snapple's sexy new ad campaign.

The Five Different Types of Brochures
There are five brochure types. Discover how each one fits into your advertising plan to get consumers one step closer to making a purchase.

The Switch To Mobile Is Already Here.
Mobile is not the next big thing. It’s not the rising star. Mobile is EVERYTHING. It’s right here, right now, and we are all hooked on it.

Facebook’s Animated GIFs Have Arrived, But Not For Brands.
Your Facebook feed is about to get a whole lot more interesting. Or, way too busy, depending on your perspective. As of March 29th 2015, animated GIFs are now auto playing in your Facebook feed.

Don’t Just Jump On That Trending #Hashtag
The problem with this “let’s jump on a trending hashtag” strategy (and it’s not much of a strategy at that) is that it can blow up in your face.

Don’t Be a Marketer, Be a Consumer.
There is one absolute truth that you, or anyone else in the industry, cannot deny. You are a consumer.

6 Documentaries Anyone in Advertising Should Watch
In advertising or design and looking to learn more about your chosen field? Here are 6 advertising documentaries you absolutely must watch.

Tips For Successful Brainstorming – How to Generate Ideas Without Hitting Roadblocks
Brainstorming is a word that many creatives loathe. And with good reason. When you get a dozen people in a room and tell them to throw some ideas around, it often leads to frustration and a lot of wasted time. The reason is because brainstorms, like so many other meetings, are not structured correctly and people don’t abide by some pretty basic rules.

Viral Videos Definition and Examples
Briefly, a viral video is any footage, long or short, that becomes popular via social networking and sharing. Learn more about the definition.

How To Get Customers, And Retain Them
Learn about the two ways of speaking to customer, via acquisition and then retention. Getting this right can considerably boost your ROI.

Customer Acquisition Methods and Strategies.
In advertising and marketing, customer acquisition is the term for the process of bringing new customers to a particular brand, product, or service.

9 Incredible Movie Teaser Trailers
As anyone in entertainment will tell you, the marketing has to be out there months before the movie or TV show is near completion. Enter the teaser trailer.

25 Great Advertising Quotes
Here are 25 great quotes on three different advertising topics; honesty, content, and the creative process.

Advertising Great Mistakes, Goofs, Blunders, and Missteps
Advertising is meant to be viewed by a lot of people. When mistakes are made, a lot of people see them. You can chalk it all up to several possible causes for the chaos:

5 Digital Marketing Mistakes You Cannot Afford To Make
Digital marketing is a cornerstone of every advertising campaign, and takes up a significant chunk of the budget. But are you doing it correctly?

Make Your Site Mobile-Friendly…Or Else.
Essential advice to ensure that any mobile you experience you create will support your brand, not drive people from it.

The “How To” Guide For Common Advertising Projects
If you run a small business, are just starting out, or simply want to try your hand at some of the projects that ad agencies tackle on a daily basis, the following guides will help you along.

Advertising vs PR: 10 Differences
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries. Page 2.

Six Myths About a Career in Advertising
Time for a fact check. Get ready to shed some light on a career surrounded by many myths, and uncover the truth about advertising. Page 2.

The DOs and DON'Ts of Catalog Copy
It's an art form of sorts. Find out how to get the most out of your catalog copy with these Dos and Don'ts. Page 2.

Better Ingredients. Better Pizza" - Bigger Lawsuit
Back in the late 1990s, Papa John's claimed to have better ingredients and a better pizza. But Pizza Hut felt differently, and filed a false advertising lawsuit.

Things to do Before You Find a Job in Advertising
Ready to start your career in advertising? Following these steps can help you get into advertising and make the most out of your career.

What to Do When You Don't Get Paid for Freelance Work
As a freelancer, you likely have experienced issues getting paid for your freelance work. Learn what to do when your client hasn't paid.

The Definition of an Endorsement in Advertisement
Find out what an endorsement is in advertising, the different techniques used to employ them, and how they can help your brand.

In-House Agency - The Advertising Definition
What is an in-house advertising agency, what does it do, and how does it differ from a traditional advertising agency?

Develop a Great Social Media Campaign for Toothpaste
Take on an exercise that will really challenge your skills in new media. Write a social media campaign for a toothpaste brand aimed at Millennials.

Ethical Issues in Online Advertising
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How to Write Press Releases for the Media
Writing advertising press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.

Advertising Agency Copywriter Career Profile
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this challenging but fun advertising career.

Elements of a Successful Media Event
Having the media show up at your event can give your company free exposure to a large audience. Learn how to host one, and what should be considered.

How to Create Effective Press Kits
Looking for press kit examples? What components do you include when creating a media kit? See how they can be used to benefit your company.

How To Create Impactful Press Kits
What press kits components do you include when creating a media kit? Discover how every one of your press kits can be used to generate free media buzz for your company. Page 2.

How to Write a Sales Letter - Expert Tutorial
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.

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Ways to Run Your Own Advertising Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.

How to Create a Podcast Ad
Podcast ads can rep rewards. Learn how to create a podcasting ad that's designed to capture the listener's attention instead of being tuned out.

Writing Headlines for Advertisements
Are you writing advertisement headlines that draw consumers in or are they turning the page? Here's how to make your advertising campaign effective.

New Advertising Trends - Recognizing and Applying New Advertising Trends
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Advertising Agency Art Director Career Profile
Considering a career as an Art Director? Find out just what it entails, including salary, skills, and a typical day in the agency.

Advertising Career Profile: David Ogilvy, CBE.
A brief history of the most famous, and influential, man that ever worked in advertising. David Ogilvy, CBE, the

How To Make a Viral Video
Viral videos are like lightning in a bottle. If you want to make a video that goes viral, here's everything you need to know to get started.

Tip Of The Week: Avoid Puns in Advertising
Puns in advertising are easy to write, but are considered the lowest form of copywriting. They also do very little to elevate the brand. Puns are, in short, no good.

Changing Beliefs vs Changing Behavior in Consumers
Changing the long held beliefs of a consumer is tough. But you don't have to change beliefs to get consumers to buy your product or use your service.

Guerrilla Marketing 101 - Non-Traditional Advertising
An explanation of the core principles of guerrilla marketing

Neil French: The History of a Copywriting Legend
One of the greatest copywriters who ever put pen to paper, Neil French is still considered by many to be the gold standard for copy and headlines.

The Structure of an Advertising Agency
There's an ad agency structure at every advertising firm, which is broken down into six major departments. Get a more detailed look at what they do.

How to Write a Creative Brief for Advertising Projects
A creative brief is one of the most difficult documents to write in the advertising process. It's also one of the most critical. Follow these 9 steps.

What to Avoid When Assembling a Spec Portfolio
There are several landmines to avoid when putting together your advertising portfolio. Here's what you need to know.

The Six Basic Rules of Billboard Advertising
Six strategies to ensure your billboard has the highest chance of being noticed, and more importantly, remembered.

Broadcast Advertising - a Complete Definition
The complete definition of broadcast advertising, including the many different types of broadcast advertising within the category.

Print Advertising - Definition, Costs, and Uses
If an advertisement is printed on paper, be it in newspapers, magazines, newsletters, flyers, or direct mail, it comes under the banner of print advertising.

Common Forms of Online and Digital Advertising
With the Internet now available on phones and tablets, digital advertising is growing rapidly. Now discover the different ways to advertise online.

Different Types of Advertising Methods
You've got a great idea for a campaign. But where does it go? Learn more about your options, and the strengths and weaknesses of each one.

The Creative Department of an Advertising Agency
Where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work.

Sex in Advertising – Does Sex Really Sell and Why?
Sex and advertising go together like movies and popcorn. These days, sex is everywhere. But does it actually do the job of selling more product?

Loss Leader: Definition, Advantages and Disadvantages
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.

Advertising Is Exaggerating The Benefit. Period.
Advertising exaggerates the benefit. But as more advertising regulations are created, will the very nature of modern advertising change?

What You Need to Know about Advertising Timesheets
Timesheets can be both a blessing and a curse to advertising agencies. What makes them so good, and bad, for all concerned?

The Pros and Cons of Advertising Timesheets
Timesheets can be both a blessing and a curse to advertising agencies. What makes them so good, and bad, for all concerned? Page 2.

How to Give a Good Creative Presentation
A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.

Five Big Mistakes to Avoid in an Ad Agency Interview
Anyone in the ad industry will go through dozens of interviews, and keep making the same mistakes. Here are the five big ones to avoid.

Hourly Rates to Charge as a Freelancer
If you're in the advertising or design industry, freelancing is a great way to earn a living, Now learn how to charge the rate you deserve.

What Bait-And-Switch Advertising Means to Customers
Bait-and-switch ads are illegal and carry stiff penalties. Learn how to spot them, how to avoid using them, and what is NOT a bait-and-switch offer.

A Brief History of Political Advertising in the USA
To say political ads bombard television, radio, and billboards would be a vast understatement. But where did it stem from, and how has it changed?

10 Most Powerful Words in Advertising
Here are 10 words you should always consider using in your campaigns. They are powerful selling tools and impossible to ignore.

When Taglines Get Lost In Translation
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.

Sir Ridley Scott – A Great Director Who Started in TV Advertising
Sir Ridley Scott is best known as a movie director. Before he directed films, he was an important name in the world of design and TV commercials.

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10 Awesomely Awesome Holiday Adverts from 2015
The holidays are a time when advertisers bring a little extra creativity to our TVs. Here are 10 of the best from 2015, from the US and the world.

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10 Awesomely Awesome 2015 Holiday Adverts
The holidays are a time when advertisers bring a little extra creativity and joy to our televisions. Here are 10 of the best for 2015, from the US and around the world.

10 Banned Super Bowl Ads That Were Too Hot For TV
Sometimes being banned can be better for an ad than being censored. Here are ten banned Super Bowl ads that lived again, online.

Writing Samples Portfolio - Writing Samples in Advertising Portfolio
Deciding on the writing samples in your advertising portfolio is a crucial step in creating a killer advertising portfolio. Even if you don't have writing samples to your credit, you can still use writing samples to land a job in advertising.

The AIDA Model: Attention, Interest, Desire, Action
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.

The Ups and Downs of Using Stock Photography
Stock photography is widely available on many different websites. But when should you use it, and when should you avoid it at all costs?

Remnant Advertising When Media Spend is Tight
If you have a very limited budget but want to get your ads seen by as many people as possible, remnant advertising could be the ideal solution.

Famous April Fools' Day Pranks From Advertisers
There’s a long history of advertisers and big corporations pulling April Fool’s jokes, and they continue to suck in consumers, readers, viewers, and radio listeners. To celebrate the tomfoolery, here is the Advertising channel’s top 10 April Fool’s Day pranks over the years.

Another 5 Creative Exercises – More Problems and Puzzles to Keep Your Mind Sharp
In a pervious post you were presented with 10 challenges to aid creative thinking. Now, it’s time to up the ante, with some problems that delve a little deeper, take a little more of your time, and perhaps a little more creativity. You obviously don’t have to do them all, but when you have a lull between projects and need something to keep your mind on its toes, these exercises a great place to start.

How Ads Bend The Truth To Get Your Attention.
There are many different ways to lie, and professional advertisers know them all too well. Learn all about the lies told to sell you something.

So, You Hate Your Job. Now What?
Do you hate your job? Are you looking for a way out? Ask yourself the following questions, and find out if it's time to move on.

7 Creative Ideas to Get Your Small Business Noticed
7 quick and easy ways to get your small business noticed. Feel free to take them and run with them. Use them for PR, events, and more.

Copywriting Exercise - Write a Radio Commercial
Can you help a struggling restaurant regain its customers during the week? Write a killer radio commercial for drive time.

How To Advertise on Cable Without Breaking Your Budget
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable.

When Advertising Promotions Go Terribly Wrong
Sometimes, advertising campaigns can go horribly wrong. Here are 7 times when brands got egg all over their faces.

How To Pitch Your Own Ad Campaign Idea
You have a great idea. You've never seen it done before. Now what do you do with it? Here are some tips to help you find success.

Has Donald Trump Changed Political Advertising Forever?
How did Donald Trump pull off the most audacious primary campaign in the history of politics, beating out critics who said he was just a sideshow?

The Definition of a Major Research Tool
The focus group contains people from different backgrounds, assembled to participate in a moderated discussion about a particular product, service or campaign.

Advertising and Women - Objectification in Media
Since the introduction of advertising many centuries ago, women have been objectified, and in some instances, insulted or degraded. Can anything be done?

Bill Grizack and The Fraud That Shocked The Ad World
The true story of William Bill Grizack, who created over $269 million in client contracts, and conned his way into a partnership.

Career Descriptions For The Biggest Roles in Advertising
From copywriter to media director, the different roles within a well-functioning ad agency are varied, and essential. Here are some of the biggest.

Reader Finds BK Commercial Rotten
In 2007, a Burger King commercial featuring Darius Rucker from Hootie and the Blowfish surfaced. One viewer was outraged. Did they have a point?

Advertising Media Director Career Profile
High salary. Great benefits. But a lot of pressure. Do you have what it takes to be a Media Director in an advertising agency?

BANNED! The Funniest TV Ads That Were Axed.
Get ready for ten great, funny TV commercials that were banned. Thankfully, they're still available to view online. Watch them all right here.

Account Services Department of an Advertising Agency
A description of the key roles and function of an advertising agency's account services department.

Crafting Copy for the Most Important Piece of a Direct Mail Pack
Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. Learn how to write it well.

How To Write a Direct Mail Letter
Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. Learn how to write it well. Page 2.

Do We Need To Redefine The Copywriter Title?
The term

Ad Agency Self-Promotion Issues
Are you making plans to promote your own advertising agency? Have your previous self-promotion pieces been less that extraordinary? You may be encountering the classic problems associated with agency self-promotion.

Advertising Career Profiles - Tom Carty and Walter Campbell
Become familiar with an advertising duo that rocked the 90s, and created some of the best ads ever made - Tom Carty and Walter Campbell.

Don’t Contribute To The 89% Of Ads That Go Unnoticed
Did you know that almost every ad created, 9 out of 10 in fact, never gets noticed. That's shameful. But it can be avoided, if you know why it happens.

Why Overworking Employees Is Only a Short Term Gain
Working long hours, weekends and holidays is the norm in the advertising industry. And it's all unpaid. But what affect does this have on the agency?

Advertising vs PR: 10 Differences
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.

10 Ways to Get a Job at an Ad Agency
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.

10 Ways to Get a Job at an Ad Agency
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door. Page 2.

Is a Career in Advertising Right for You?
If you're on the fence about a career in advertising, you should know what to expect before taking the plunge. Find out if an ad career is right for you.

Is a Career in Advertising Right for You?
If you're on the fence about a career in advertising, you should know what to expect before taking the plunge. Find out if an ad career is right for you. Page 2.

Get Into Advertising
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.

Six Myths About a Career in Advertising
Time for a fact check. Get ready to shed some light on a career surrounded by many myths, and uncover the truth about advertising.

Preparing an Advertising Portfolio of Spec Ads
This Q&A segment answers real questions budding copywriters have when they begin preparing an advertising portfolio full of spec ads. Page 2.

Five Essentials for Planning an Effective Brochure
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.

Five Essentials for Planning an Effective Brochure
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first. Page 2.

How To Create a Powerful Brochure
Even in this highly-digital age, brochures are still an effective selling tool. In just five quick steps, you can create a brochure with staying power.

How To Create a Powerful Brochure
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How to Begin Preparing a Good Spec Portfolio
This Q&A segment answers real questions budding copywriters have when they begin preparing an advertising portfolio full of spec ads.

Ad Agency Copywriters Vs. Freelance Copywriters
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path and decide for yourself.

Ad Agency Copywriters Vs. Freelance Copywriters
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Master These Seven Skills for Copywriting Success
As a new copywriter, you have to know how to write a wide variety of materials. Every copywriter should know how to write in these 7 advertising mediums.

Copywriting and Your Five Senses
Give consumers a 3D view of what you're selling by appealing to their senses. Copywriting with the five senses in mind will pump up your copy.

Online Copywriting Portfolio
Creating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help you decide if you need to publish your copywriting portfolio online.

How To Write a Great Tagline For Your Company
If you want to write a tagline that elevates your brand, this step-by-step guide will help you write a truly memorable one.

That's a Wrap - Advertisements on Wheels
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.

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Approaching Agencies for Freelance Work
Find out the best way to approach agencies for freelance work and start landing those clients.

Ethical Issues in Online Advertising
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.

Always Use White Hat Search Engine Optimization
Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how.

Five Reasons to Post Your Commercial on YouTube
Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.

Gift Ideas for the Advertising Junkie
Can't figure out what to buy the ad enthusiast in your life? From the marketing fan to the ad professional, finish up your shopping with these ideas.

Kobe Bryant's Endorsement Deals
Kobe Bryant's sexual assault charges were always going to have an impact on his endorsements. But which brands stayed with him, and which split?

Playing It Safe Leads To Poor Advertising
Every time you play safe, you take a bigger risk than going with the

The Stella Artois “Reassuringly Expensive” Campaign
If you know the name Stella Artois, you know it's a Belgian lager beer with a reputation for excellence. But do you know the history of the campaign?

Profile of Bill Bernbach, Advertising Icon
Without doubt, the man who has had the greatest influence on modern day advertising is Bill Bernbach, founder of Doyle Dane Bernbach.

How to Write Effective Print Ads
Print advertising is effective and affordable if you know how to write print ads. Now understand the elements of effective print advertising.

How to Write Effective Print Ads
Print advertising is effective and affordable if you know how to write print ads. Now understand the elements of effective print advertising. Page 2.

Seven Super Trade Show Promotion Steps
Use your trade show space and time effectively. These tips are also good primers to consider for any type of promotion, whether you're attending a trade show or just planning to promote your business locally.

Seven Steps To a Super Trade Show Promotion
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Spactacular Advertising Flops, and Why They Failed
Even the ad pros make blunders. From claims of racism to failed DIY commercials, advertising flops can be more interesting than the actual ads.

What's The Outcome Of a PR Nightmare?
What do one chili finger hoax, a real custard finger and a snake have in common? It's not a bad joke. It's the hazards of eating these days and the PR effect of crisis management affects all consumers.

What's The Outcome Of a PR Nightmare?
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What's The Outcome Of a PR Nightmare?
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Five Occasions That Require Press Kits
Get free media coverage by creating a press kit for your company. See sample press kits examples and learn how to generate free buzz with press kits.

When It Comes To PR, Pay For Performance, Not Time
Find out why you could be blowing your PR budget if you're paying by billable hour instead of on a performance basis.

How to Organize a Successful Media Event
Having the media show up at your event can give your company free exposure to a large audience. Learn how to host one, and what should be considered. Page 2.

Managing a Public Relations Campaign
See what it takes to manage your own PR campaign and develop a public relations strategy that gives your company free publicity.

Sales Letter Copy Secrets
Learn the secret of writing sales letters that sell products and services, simply by using psychological triggers, and even the blunt truth, to gain customers.

How To Choose an Advertising Course
There are so many advertising schools, online courses and correspondence lessons out there. Here's how to choose the course that's right for you?

Ten Ways to Get Customers to Buy Now
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those people ordering.

Advertising in a Bad Economy - Advertising in a Recession
Do you cut your ad budget to save money, or potentially grow your business over the next five years? Find out why advertising in a recession is good business sense.

Selling Advertising for Your Podcast
Podcasters are a great avenue for selling advertising. Find out what you need to know to begin running paid commercials during your podcast.

Got a Great Podcast? Monetize It Today.
Podcasters are a great avenue for selling advertising. Find out what you need to know to begin running paid commercials during your podcast. Page 2.

How to Create a Freelancing Contract
If you freelance, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you and your fee.

How to Create a Newsletter That Gets Results
Need to create a newsletter, or e-newsletter? Don't know where to start? This how-to walks you through the process of creating either one.

Advertising Agency - Glossary Definition
What is an advertising agency, and what different types of ad agencies are there? Find out just what separates them, and makes them tick.

The definition and usage of billboard advertising
What is billboard advertising, how is it used, and when should you use it? Find out more about this premium Out Of Home advertising method.

Deceptive Advertising
The advertising definition for deceptive advertising, plus examples that illustrate deceptive advertising in practice.

The Definition and Usage of Demographics
What are demographics, how are they used, and how can they have an impact (positive or negative) on your advertising campaign?

An Introduction to Graphic Design and Its Applications
What exactly is graphic design, how did it originate, and what is it used for? Find out about the history and applications of this very important artform.

The Advertising Definition for Headline
Learn what makes a headline great, how to write headlines, and see examples of the best headlines ever written.

What To Know Before Buying a TV Commercial Package
Ready to get a commercial produced for your company? Find out what you need to know before you buy a television commercial package.

The Steps You Need To Take To Make a Great TV Ad
Investing in a TV commercial is much more cost effective than you might think. Here are 10 steps you can follow to get your ad on the air.

Television Advertising Can Be an Affordable Option.
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!

Fantasy vs. Reality in Mad Men Advertising Campaigns
Ever wonder if the ad campaigns on TV's Mad Men were real? Many Mad Men advertising campaigns used actual ads that ran back in the day.

What to Expect From a Career in Advertising
Whether you’re a recent college grad or you’ve been in the workforce a few years, here's what you can expect from a career in advertising.

Advertising Highlights From 72 A.D. to Present Day
Advertising has had a big influence on shopping habits and culture, thrusting products into our lives and creating new social norms. Here are some of the biggest moments.

Advertising Highlights From 72 A.D. to Present Day
Advertising has had a big influence on shopping habits and culture, thrusting products into our lives and creating new social norms. Here are some of the biggest moments. Page 2.

Viral Videos & New Marketing Advertising Trends
As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can take advantage of for your business or career.

How To Sell Your Idea in 60 Seconds or Less
If you have an idea to sell and you meet a potential buyer, a good elevator pitch can do wonders for your business or ad campaign.

How to Give Constructive Feedback
It costs nothing to implement. It needs no extra equipment. It needs little-to-no additional training. This force for good is constructive feedback.

Review: The Pitch Episode 2 – Waste Management
From the start, this 2nd episode of The Pitch felt very different than the first episode. Being reality TV, you can’t trust what you see; only what you believe.

10 Articles to Help Your Advertising Agency Succeed
To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your teeth into here.

What to Expect in an Advertising Career
What can you expect from a career in advertising? Is it a playground for creativity, filled with free vacations and tons of money? Or is it hard work?

What Trends in Mobile Advertising Mean to the Industry
An examination of the possible impact that cell phone advertising will have on the industry as a whole.

Get To Know Advertising Agency TBWAChiatDay
Learn more about the history of one of the greatest ad agencies in the world today - TBWAChiatDay, and its current client roster.

10 Ways to Be Happier at Work
Advertising is a hard job, but you have it in your power to make life easier for yourself. Here are 10 tips to take the stress out of work.

- By Category
An index of categories in the

Getting Your Freelance Start
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.

Speculation: It Can Get You a Job
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.

The Trials Of Advertising During The Olympic Games
If you’re not a multi-billion dollar brand, and are not sponsoring the year’s Olympic Games, you have to really watch what you say.

25 Advertising Quotes To Live By Every Day
Image courtesy of Zol87 I make no bones about it, when it comes to my advertising career I am standing on the shoulders of giants. Some great men and

How NOT To Write a Creative Brief
Here are some common mistakes that account managers, and even account directors, make when preparing a creative brief. Avoid these, and you’re halfway to a great brief.

Six Headlines That Told The Truth Magnificently
Here are six examples of “warts ‘n’ all” advertising that really cut through the clutter. The truth is powerful.

7 Bizarre Ways To Unleash Your Creativity
If you’re tasked to come up with an “off the wall” idea, take a look at the following 7 ways to unleash your inner creative.

Has The Creative Brief Lost Its Purpose?
Are we are now in a situation where creative briefs are there not to offer direction, but to be a safety net for all parties when things go wrong?

How To Get Your First Creative Job in Advertising
Breaking into advertising can range from tough, to almost impossible. But if you apply yourself, and sink your teeth into the task, you can do it.

Fear Of Redundancy Is a Rotten Motivator
When it comes to advertising, design, and creativity in general, one word that should be banished from the lexicon is redundancy.

Book Review: How To Write An Inspired Creative Brief (2nd Edition)
Book review of

Try These FOUR Unusual Places To Put Your Advertising
There are places beyond non-traditional that you should consider, because those “unexpected” places to advertise are becoming inundated with messages.

Ways Advertising Attracts Men
An explanation of several ways that advertising targets and attracts different types of men.

Changing Shapes of Pepsi Bottles and Pepsi Perfect
Pepsi is spending millions and millions of dollars on a brand new bottle, and it is no more interesting or different than the current one.

The DOs and DON'Ts of Catalog Copy
It's an art form of sorts. Find out how to get the most out of your catalog copy with these Dos and Don'ts.

A Successful Recipe for Setting Goals
Every new company, or advertising agency, needs a business plan. Even if you're a freelance copywriter or graphic designer, here's how to create one.

Unintentionally Awful Website Names
Website and domain names are not punctuated, so words run together. That can lead to some hilariously unintentional website names. Here are 10 mistakes that defy believe.

Dynamic Ad Serving in Digital Marketing
Dynamic Creative is a term commonly used in digital marketing, and another way of saying “personalized content.” But how does it work?

Sometimes, Creativity Is Not The Answer.
When you’re dealing with something that is this important, creativity has to take a back seat to functionality and clarity.

Infomercial Advertising Definition
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising.

Advertising Account Executive Career Profile
What is an advertising account executive? What are their daily duties? And what is the salary range? Find out why the AE is one of the most sought-after jobs in advertising.

CP + B: Ad Agency of the Decade
Crispin Porter + Bogusky (CP+B) changed the way people receive and relate to advertising. They are a tour de force in modern advertising.

Freelance Copywriter Career Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, what a typical day entails, and how to get started.

What Can Advertisers Learn From Donald Trump?
What is Donald Trump’s magic formula for success? Clearly, what is connecting with everyday Republican voters, and some independents, is...honesty.

What Does The Jared Scandal Mean to Subway?
Could Subway have acted sooner on the Jared Fogle disaster? The simple answer is yes. As it turns out, the investigation, and search and seizure of Fogle’s Indiana home, was not an isolated incident.

The New Google Logo Isn’t Great
Google introduced its new logo on September 1st, 2015. They call it an evolution, although many people disagree. Is this a wasted opportunity?

Will “Dad Bod” Ignite a Larger Conversation About Men in Advertising?
From the research being done, the feedback is clear; women and men don’t want to see overweight guys in ads and magazines. This is just wrong.

Dissecting the Mad Man Season Finale
Let’s look at some of the things that happened that made many people feel like Mad Men’s season finale fell short of greatness.

Are Geico Ads Just Ripping Off Original Work?
Recently, Geico spots have come under fire for being unoriginal. In fact, not just unoriginal but complete rip-offs of other ideas.

Is Advertising Harmful To Society?
It's estimated that we engage with at least 50 ads per day. But the big question is…are they having a harmful effect on us?

Six Advertising and Design Awards
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.

The Ups and Downs of Crowdsourcing in Advertising
The growing popularity of crowdsourcing in advertising, and its impact on the industry.

Hard Work Should Not Always Be Rewarded.
In a fast-paced, results-driven world, hard work should not be rewarded. Instead, the spoils should go to the people producing the best results.

How to Write an Advertorial
Advertorials, also known as long-form​ copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all.

Are You Ignoring You Own Advice?
If you want to out-think the competition, you need to treat self-promotion with the respect it deserves. Here is a top ten list to ensure you get better results.

Advertising For Porn That Is Safe For Work (SFW)
How do you advertise a major pornography website without using profanity, sexual imagery, or anything else deemed NSFW (Not Safe For Work)?

Bot Fraud To Cost Advertisers Over $7 Billion in 2016
The estimation from the ANA (Association of National Advertisers) is that over $7.2 billion will be lost globally due to bot fraud in 2016 alone.

Advice on Dealing With a New Boss in the Agency
A new boss can enter your professional life in many ways. Start your work relationship off on the right foot with these tips for dealing with him or her.

How To Become a Creative Director
The ultimate pot of gold at the end of the rainbow is the creative director role. It takes an incredible amount of hard work, time, and dedication to fill those shoes.

Attract New, and Current, Customers With Quick and Easy Deals
Time's running out and you need extra customers NOW. These perks can turn those potential customers into paying customers.

What Do People Hate About Advertising?
When these kinds of ads come on, you change the channel or curse under your breath. Is one of your advertising pet peeves on this top 10 list?

5 Ways To Do Better Work Today
It doesn’t take a ton of willpower and dedication to drastically improve what we’re doing as advertisers, marketers and designers.

Great Syntax is No Substitute for Great Communication.
In the world of advertising and design, the most important aspect of the work is communication. Forget grammar, does it get the message across successfully?

Unusual Places To Advertise
These days, the question is not “where should I advertise?” but “where shouldn’t I advertise?!” And never, ever think it cannot be done.

Great People in Advertising - Brief Biographies
Every industry has its stars, past and present, and advertising is certainly no exception. In fact, the very nature of advertising, and the number of different industries it touches, has resulted in some of the biggest players becoming household names. If you're new to the advertising industry, some of these people may not be familiar to you. If you're a veteran, this list will hopefully be a nice reminder of the greats who helped you get where you are today.

Single Minded Proposition Definition and Importance
What is a single minded proposition in advertising, and how is it used? Find out more about the most important part of a creative brief.

Icons From Advertising: Tony the Tiger
Tony the Tiger is still gracing that box of Kellogg's cereal since his debut in 1951. Find out where he came from, and how he survived.

How Does an Advertising Agency Work?
A very quick overview of how an agency works, broken down into a few key areas.

What Exactly Is an Advertising Pitch?
How does an advertising pitch work, and what is involved? Here's a typical pitch process for a client looking for a new ad campaign.

Outdoor Advertising Tactics, Strategies and Methods
The term outdoor advertising, also know as out-of-home (OOH) is one that covers billboards, posters, and more. Learn what's involved, including the costs.

Product Placement Advertising
Discover some of the most infamous instances of product placement in movies, TV, and social media.

Porn For Creatives – Articles That Are Music To Creative Ears
From the basics of writing a creative brief that art directors and copywriters can actually use, to talking about morale and creating solid ads, these articles are like catnip to creatives.

How To Give Creatives The Holiday Season They Deserve.
As it’s the season of good will, here are ten ways you can bring a smile to the folks in the creative department.

"Happyish" The Comedy About Advertising We've Been Waiting For.
Forget previous attempts at advertising comedies, like “The Crazy Ones” and “Trust Me.” Let the nostalgia of “Mad Men” go. “Happyish” finally gets it right.

Stop With The Obscure Company Names and Websites
Here are some product and service names that just completely missed the boat. You have to ask, what were they thinking?

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Super Bowl 50 Advertising Preview
The Super Bowl is back, and once again all eyes are on the advertisements. Here are 10 that have already been released.

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Super Bowl 50 Advertising Roundup
Here is the Advertising channel’s review of the hits, the misses, and the fumbles (not bad, but could have been better) of the 2016 Super Bowl ads.

New Year’s Resolutions We Hope Advertisers Made
2016 is Here. Will The Advertisers Make it Better? Here are 10 ways they could.

Super Bowl 50 Advertising Roundup
Here is the Advertising channel’s review of the hits, the misses, and the fumbles (not bad, but could have been better) of the 2016 Super Bowl ads.

Super Bowl 50 Advertising Roundup
Here is the Advertising channel’s review of the hits, the misses, and the fumbles (not bad, but could have been better) of the 2016 Super Bowl ads.

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10 Big Celebrities Who Got Their Start In Commercials
Big celebrities don't start out that way. They usually have to find small roles, and often, that means commercials. Here are 10 BIG celebs who appeared in ads.

The Awful Boss
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The Overworked Mom
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The Everyday Supermodel
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The Cheery Spokesperson
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The Clumsy Oaf
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The Bro
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The Utter Slob
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The Easily Confused
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The Complete Idiot
These 10 stereotypes appear in the ads we see daily. From the couch potato to the busy mom, which ones are you most sick of seeing.

The Nagging Wife
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Advertising Resumes - Preparing Advertising Resumes
Preparing for an advertising interview means taking extra advertising resumes with you in your advertising portfolio. You'll be one of many interviews and taking extra advertising resumes means you can easily give your potential employer the resume he left in his inbox.

Creative Advertising Portfolio - How to Make a Creative Advertising Portfolio
Making a creative advertising portfolio will help you stand out in a long line of advertising job applicants.

SPEC ADS - Using SPEC ADS in an Advertising Portfolio
You can use SPEC ADS in your advertising portfolio and you can make them look like more than just text on a piece of plain paper. All you need is a little creativity to dress up your advertising portfolio.

Making an Advertising Portfolio - How to Make an Advertising Portfolio
Making an advertising portfolio that's easily accessible to your potential employers helps show off your work.

Changing an Advertising Portfolio - How to Change an Advertising Portfolio
Changing your advertising portfolio helps keep your content fresh and gear your writing samples toward the job description. No matter what your experience level, learn how to change your advertising portfolio to make it stand out in your advertising job interview.

Preparing for Advertising Interviews - Tips on Preparing for Advertising Interviews
When preparing for advertising interviews, you want to make sure your advertising portfolio is protected. It is your calling card you never want to leave behind, even if you're asked about it.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

How to Create an Advertising Portfolio
Your advertising portfolio is your calling card. Follow these 10 tips to create a traditional advertising portfolio no matter what your experience level.

How to Create an Advertising Portfolio
Your advertising portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect advertising portfolio no matter what your experience level.

Advertising Portfolio Cases - Buying an Advertising Portfolio Case
Buying an advertising portfolio case is your first step in preparing your advertising portfolio. You'll also want to purchase extra pages so you can include more copywriting samples in your advertising portfolio.

Advertising Resume - Including Advertising Resume in Portfolio
Including your advertising resume in your portfolio is an excellent addition to your advertising portfolio. This extra effort helps you stand out from your job-seeking competitors.

Instant Writing Samples - Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent.

Must-Read Advertising Books
A list of the best books anyone in advertising, thinking about going into the field or just interested in the subject should read for moire insight.

Read These FIVE Great Advertising Books
If you're stuck for advertising inspiration, these five books offer a wealth of knowledge. Avoid them at your peril.

Five Terrific Books for Copywriters
Copywriting takes talent, and practice. Enhance your skills with these top copywriting books.

What Is Unethical Advertising?
While there are rules that agencies cannot break, they can bend them to make their point. Quite often, they bend them a lot. Here are some examples of unethical behavior in advertising.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

Advertising Agency Traffic Manager Profile
The traffic manager plays a vital role in any advertising agency. Discover what it takes to be a traffic manager, and what his or her daily duties entail.

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Advertising Terms and Glossary - Advertising Terms and Definitions
This advertising terms and glossary helps you understand the lingo used in the advertising industry.

Advice For Job Seekers in Advertising
Here is some essential advice for getting your foot in the door of an advertising agency, and becoming a stellar employee.

Think Twice Before Becoming a Copywriter
Before you dive head first into becoming a copywriter, take a moment. There is a lot you need to know that may make you change your mind.

Media Relations
The media is the lifeblood of effective public relations. Know what to expect out of the media and what they expect out of you to get maximum exposure.

National Advertising Agencies
Advertising agencies with locations throughout the United States.

United States Advertising Agencies
Advertising agencies located in the U.S. Arranged by state.

Web Advertising Agencies
Agencies exclusively devoted to advertising on the Internet.

Worldwide Advertising Agencies
Ad agencies with locations throughout the world.

Career Profiles
Advertising and public relations profiles from those working in the industry. From presidents of agencies to freelance copywriters, learn what it's like to work in the business and pick up tips for your own career or business.

Tips for Your Career
Interviewing tips, internships, salaries, advertising schools and so much more. A new tip every week helps you with your advertising or public relations career.

Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. And tips for professional copywriters will help develop your writing style even further.

How To Stop People Stealing Your Ideas
You have great advertising ideas, but you are worried about them being stolen, or ripped off. So, what can you do about it? How can you keep your ideas safe?

Tips for Businesses
Handling your company's advertising or public relations? Each of these tips helps you manage every aspect of your own advertising or PR campaign.

History of Advertising and Public Relations
Advertising is constanlty evolving to keep up with the times. Re-visiting your advertising past could help you shape advertising history.